ICE was an international conference on education that drew educators from all around the world to Chicago.With the focal points of Chicago and education, the logo for ICE was designed as a pencil with the led as Chicago’s skyline. The blue and yellow in the design evoke an image of the lakefront of the city. We aim to be intentional in each logo design, and the same is true of the ICE logo. The blue signifies discipline and a strong foundation, a color that is often used in education. The color orange, a blend of yellow and red, gives the energy or yellow and the attraction of red.With the first year of the conference, ICE was a new conference and so the artwork was being built alongside the conference. Alongside the logos, we produced designs for banners, marketing materials, and the conference booklet. The harsh lines and angles throughout all of the designs fit in well with the logo, creating a cohesive design across all materials.With the second year of ICE, the theme was “We the teachers meeting in an international classroom for better education.” In this theme, a number of elements made their way into the artwork and printed materials for the conference. With a heavier emphasis on international attendance and learning, the image of the world in the shape of an apple became the visual center of the artwork.

What we did

Photography / Graphic design / Web design / Video Production

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